How can perfect signage or design impact your branding? The answer is – it’s a psychological game!
Your business may be growing, slowly but steadily. However, at the same time, you are struggling to establish yourself as the brand leader among your target customer group, even though your business is providing the best quality services. In most cases, this scenario is real. Because competition is super high!
So, it’s a crystal clear thing that some other loopholes exist in your marketing plan that causes less customer engagement with your business. Eventually, it impacts your brand value as well. But, how can you get rid of it?
Here comes the role of perfect signage or design for your office that will help to elevate your brand value one step ahead!
8 Realistic Tips to Create Perfect Signage That Actually Sells!
At the end of the day, selling and growing sales is the ultimate target for any business. And the first appropriate initiative in this run is – to grab customers’ eyeballs towards your business!
Perfect signage can not only help to attain their attention but also it can be your cost-effective solution as well. You will find so many giant business experts who mention such words in their advice.
For instance –
“Digital directory signs not only give your commercial lobby an updated feel, but they provide cost savings for real-time updates when tenants request changes,” says Sam Rogers of Digital Directory Express.
So, without further ado, let’s jump right into the discussion of the eight golden tips to create the perfect signage for your office!
1. Define Your Branding Tone
The initial step to creating proper signage for your office is – to keep into consideration what type of services you offer and determine the corporate culture in your office. Based on those and some other factors, you have to determine what should be the right tone to brand yourself.
For instance, if your office provides materials for interior doors, you can consider the following factors –
- The types of materials you offer
- Your targeted customer cluster where you want to establish your brand
- Buyer persona of your targeted customer cluster
- Your team members and the office culture
- Your business goal
Depending on these factors, you have to figure out the tone that will help to create the perfect signage that will lead you to your goal of building a great brand reputation.
2. Pay Attention to Design
It’s an open reality that – human attention span has drastically reduced owing to several of the most recent technological advancements. No matter whether you run an advertisement or show a billboard in front of their eyes, if your design is not eye catchy, they will subconsciously switch their attention!
In order to avoid such a fate, you can get some design inspiration from different worthy resources on the web.
But it’ll also be a wise decision to consult with a professional designer who can help you out. Because they will be better able to guide towards particular types of design that will appeal to your targeted customer segment.
Yes, it’ll cost a little, but in the long run, you will be the gainer.
3. Be Conscious About Color Psychology
We are pretty sure, you must have noticed an interesting thing. And that is – most food and beverage companies in the world use reddish/pinkish color for their branding.
What’s the reason behind this? The answer is – reddish/pinkish color triggers our hunger or eating tendency.
It has been stated in many reputed psychology-related web portals that, when you determine to sell delicious items among your customers, colorful packaging plays a vital role to trigger them subconsciously.
So, here is the tip! Considering the type of your business, before making the signage you should be conscious of the colors that you want to use for branding.
But it’s also a matter of concern that, trendy colors may not be effective all time. So it’ll be a decent practice to redesign your signage every couple of years.
4. Use Readable and Eye Catchy Font
Even though there is no specific font size for making the signage, there are some factors to consider.
In simple words – your signage should be eye-catchy, be able to convey the right message effectively, and be readable at the same time.
The best practice is –
- Not to use too fancy fonts
- To avoid clutters
- To keep it more visible and easy to read
But as the designing part will be one of the vital concerns in this regard, you have to make sure to have a perfect color combination so that the final version of your signage is more visible and eye – catchy.
5. Consider Your Sign Location
Where will your signage be displayed? In a high-traffic setting such as a busy shopping mall or highway? Or in a comparatively quieter place?
If you place your signage in a high-traffic setting where we generally see so many people every day, it will be the best practice to make your signage concise and minimalistic. And for comparatively quieter places, you can follow the same rules.
But depending on the surrounding you can bring some improvisation in your signage design.
In simple words, you can keep in mind the following things before making your signage –
- The type of place (Corporate zone, Hospital area, etc.)
- Local lighting condition
- Materials and colors that will surround your signage
Caution: There might be certain areas in your state where placing signage is prohibited by the government. So, before making your signage for any specific area, please consult with a lawyer if you can place your signage in that area without facing any difficulties or not.
6. Select the Right Material
The general thing is – not all types of materials are appropriate for making your signage. And there exist some valid reasons behind it.
As we have discussed previously in this article, designing is one of the greatest concerns when you decide to prepare your signage.
The fact is – when you will put your design on the base, your design may get affected by the base material you use. For instance, it’s comparatively hard to put a design on a wooden base while maintaining the expected color contrast and brightness.
Therefore, it will be a great thing to consider picking some specific materials that are appropriate for making your signage. Some popular materials include:
7. Maintain Image Quality and Accurate Angle
It’s an open secret that infographics or images are the most effective message-conveying medium. So it’s a great practice to use a simple and minimalistic image that helps to elevate your brand value inherently.
For instance, try to print your graphics in a decent resolution that ensures your signage design is not faded or pixelated. This part is essential as it’s important for your signage to be visible from afar.
The second thing you must consider is finding the right angle to make your signage more visible to your audience. In that case, especially if you place your signage in the outer environment, try to find out the place where you get enough light in day and night conditions.
On the contrary, if your signage will take its place inside your office, then you may have to arrange an artificial lighting setup to make it more visible.
8. Maintain the Simplicity
And last but not the least, you have to make your signage simple if you what to convey your message to the broadest possible cross-section of your target customer base! Especially when you decide you brand your business in urban areas, simplicity is the only thing that will connect your business with them effectively.
In that case, you can follow the following tips that will make your signage simple and extensively effective at the same time –
- Avoid wordiness
- Try to use a simple slogan/tagline
- Reduce clutters
- Blod the font if needed
- Never use more than two fonts in your signage
- Try to keep 30% – 40% of white space to aim your design
After all, signages are more effective than plain words plastered on a plain surface. They hold the potential to convey a message and define your brand in the most effective way by combining shapes, colors, and minimalistic texts.
We are wrapping up the discussion here, but the thing is, we have only discussed the eight best factors that may help you make effective signage for your office.
In other words, we have barely scratched the surface. There’s so much more that you can do! But follow these tips to make a worthy start. Best of luck!