When it comes to real estate recruitment, building a team of skilled and reliable agents is a must. Indeed, the success of any real estate agency boils down to hiring the right people who can help grow your business. How, then, do you find the best candidates for the job? Read on for three things you can do to attract top talent to your company.
Create an Irresistible Offer
With so many competitors in the industry, it’s easy for your agency to get lost in the crowd. To make your company more visible, you need to craft a compelling employment offer that’s better than all the rest.
First, provide competitive pay off the bat. This alone can immediately boost the persuasiveness of your offer. At the very least, make sure that you aren’t offering less than the average market rate.
If your budget is a bit limited, don’t fret. There are other aspects of your business that you can pitch to potential candidates. For example, an elegant and stylish office is one way to increase the perceived value of your company. Creating a professional-looking website and maintaining your social media presence can also demonstrate that you take your business seriously.
While working out the details of your offer, it’s important to remain honest about what you can and can’t provide hired agents. Otherwise, making promises that you can’t keep will only end up damaging your agency’s reputation.
Cultivate a Healthy Work Culture
Because the nature of the work is usually the same, it can be difficult to make your agency stand out from the rest. For one thing, you likely don’t have much freedom to change agent responsibilities. Additionally, you can’t offer too much in terms of pay or benefits without negatively affecting your profitability.
Fortunately, you can differentiate your agency by creating a healthy workplace culture. This is because it can significantly impact employee morale and job satisfaction, according to several surveys.
That said, company culture entails more than simply providing free food or game rooms. While these perks can certainly help, they ultimately do not affect employee engagement and retainment. Instead of going to companies that prioritize material incentives, employees highly value agencies that offer opportunities for career growth.
So focus on making your employees feel like they’re an integral part of the company. They also look for workplaces with great leaders that help their employees thrive. If your company values align with that of a top candidate, they’re more likely to choose your agency over the others.
To motivate your agents to go above and beyond, you can encourage friendly competition. But you should also ensure that your team dynamics stay fair and functional. You can also foster an enjoyable atmosphere while maintaining an environment that’s conducive to productivity. All these will go a long way toward attracting qualified candidates to your agency.
Treat Recruitment Like a Marketing Campaign
If you want to rise above the competition, you’ll need to break away from the traditional way of doing things. This applies not only to how you do business within the agency but also the way you recruit new talent. Even if you have the best offer in the job market, candidates will skip over your ad if it looks like everyone else’s.
That’s why you need to work on improving your recruitment strategies sooner rather than later. In fact, you may even start treating it the same way you’d treat a marketing campaign. After all, recruitment is basically a marketing campaign that aims to attract potential hires to your company. And marketers rely on data, which you can have access to with real estate recruiting software (such as this one: https://getbrokerkit.com/home/real-estate-recruiting-software/). Using this information, you can identify which strategies are working and which need further optimization.
For instance, you can take a look at the recruitment data to find out which of your active job ads are effective or not. Once you’ve identified those that need a boost in performance, you can determine which elements should be tweaked for best results.
Don’t be afraid to experiment! For instance, try switching out one image for another, or changing the way the call to action is worded. You can even conduct A/B testing to see which ads perform better than others. If you need tips on creating more engaging job ads, you could look into the principles of marketing techniques such as direct response copywriting.
These are just some of the ways you can make your agency more attractive to top agents in the industry. While implementing any of these tips will help speed up the recruitment process, keep in mind that finding top talent still requires plenty of patience. But as long as you keep at it, all that time and effort will pay off down the line.