How Homebuyers Can Get a Competitive Advantage

A couple displaying a sign that says home sweet home, emphasizing their competitive advantage as homebuyers.

When you buy a property, you’re buying more than just a roof over your head. A home is usually the largest investment a person makes, and it’s a financial asset that will stabilize your long-term finances.

You want to love where you live, though it helps to play the market right. You want to be in a warm, bright, cozy home in a neighbourhood you enjoy while also having the optimal asset in your portfolio.

For this, many homebuyers look for whatever competitive advantage they can get in the real estate market. Let’s take a look at a few.


The digital innovator Regan McGee is the mind behind Nobul, the real estate technology platform that lets homebuyers benefit from a patented algorithm and suitable real estate expertise.

First, the user describes what they’re looking for in a home and lists their budget. Then, verified agents on the app can vie to represent them. They’ll send homebuyers messages in their inbox with offers containing free extra services or cash back. Homebuyers are free to peruse their profiles and compare rates, services, experience levels, and more.

As McGee said in a press release, “Prospective homebuyers are also looking for a competitive advantage in finding their dream homes—finding the right agent is an essential part of that.” If you’re buying your first home, you may prefer an agent offering competitive prices.

More seasoned buyers may prefer an agent experienced in closing high-end deals. Either way, Nobul helps you select the right agent for you in less time and less stress.

Money from Parents

Many young people buying homes today have financial help from their parents. With home prices otherwise out of reach for people breaking into the market, this may be the only way for people to get a piece of property for themselves.

Fixer Upper

You can buy a home that has already been painstakingly renovated, but it’ll cost you. Most sellers who put in substantial changes shortly before offloading the property are looking for a handsome return on their investment.

You can save a lot of money if you’re willing to buy a fixer-upper home that needs work, so long as you’re willing and able to do that work or know somebody who can. You’ll get a much lower price on a great lot with a home that needs work than you would if the home was ready to be lived in.

However, if you decide to go for the renovated home, don’t get taken in by cosmetic improvements that hide the bones that clearly still need more work. For example, maybe the kitchen’s backsplash is nice, but that doesn’t mean the roof keeps water out effectively or the electrical is up to code.

Buying a home involves personal and financial considerations, and people go about the question in their own way. Between modern digital technology, old-fashioned know-how, and maybe a little financial help from the previous generation, you should find a wonderful place to live.

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